IRi Shopper Panel

The IRI Shopper Panel is a consumer research initiative that gathers insights into shopping behaviors and preferences. Participants in this panel voluntarily share their purchasing data, helping IRI, a global market research company, analyze consumer trends. The panel provides valuable information to brands and retailers, offering a comprehensive view of the consumer journey. By understanding shopping patterns, preferences, and product interactions, IRI assists businesses in making data-driven decisions to enhance marketing strategies and optimize product offerings. The IRI Shopper Panel plays a crucial role in shaping the landscape of retail by providing a deeper understanding of the dynamic consumer market.